The audience is invited by the organiser
The visitor campaign, the trade press and the buyer invitations are the organiser's work. An exhibitor does not have to build the audience as well as the stand.
About the organizer
MIE Events, the organiser behind the Casablanca edition
The organiser
Megawatt Morocco is organised by MIE Events, the exhibition arm of MIE Groups. The group is headquartered in Dubai, has organised trade exhibitions for more than 26 years, works from 15 offices and counts over 120,000 companies in its network — which is where an exhibitor invitation for a show like this one begins.
Megawatt is a single brand with three editions: Morocco in 2026, Ghana and Kenya in 2027. One team answers for all three, so a company exhibiting in Casablanca and again in Accra deals with the same organisation rather than starting over each time.
At Foire International the organiser is responsible for the venue contract, the floorplan and the build-up schedule, the conference, the visitor campaign and this website. That list is not a claim about results; it is the scope of the work, and every item on it has a named person behind it on the contact page.
What that means in practice
The venue side is run in-house
Allocation of space, build-up and break-down timings, power to the stands and freight coordination are handled by MIE Events' operations team at the venue.
The record is published as it settles
The exhibitor directory and the programme are republished whenever an entry is confirmed, rather than left to sit unchanged until the next edition.
The contact survives the show
The same team is the point of contact after the halls close — for the next edition, for a document, or for an introduction that started in Casablanca.